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How to use AI in Ecommerce businesses in 2023

The Ecommerce industry is growing at a rapid pace, and businesses are constantly looking for new ways to attract customers and improve their bottom line. One of the most promising trends in recent years has been the rise of artificial intelligence (AI) tools that can help Ecommerce businesses improve their operations, increase sales, and provide better customer experiences.

In this article, we’ll take a closer look at five AI tools that Ecommerce businesses should be considering in 2023. From personalized recommendations to chatbots that can handle customer support, these tools are transforming the way Ecommerce operates.

Personalization Engines

Personalization engines use machine learning algorithms to deliver personalized experiences to customers based on their preferences and behavior. By analyzing customer data in real-time, these tools can make product recommendations, offer personalized discounts, and even create targeted email campaigns. 

Personalization engines work by tracking customer behavior and creating a profile of their likes and dislikes. This can include their purchase history, product views, and search history. By analyzing this data, the engine can make personalized recommendations that are tailored to the customer’s interests and preferences.

Personalization engines can also be used to create targeted marketing campaigns. By segmenting customers based on their behavior and preferences, businesses can create personalized ads that are more likely to resonate with the customer.

Here are some example of personalized Engines ready to use in your Ecommerce store:

1. Personyze

2. Attraqt

3. XP2

Visual Search

Visual search uses computer vision technology to enable customers to search for products by uploading images. This can be especially useful for fashion and home decor Ecommerce businesses, where customers may not have the words to describe what they’re looking for.

Visual search works by analyzing the features of an image, such as color, shape, and texture, and matching those features to similar products in the database. By allowing customers to search with images, businesses can improve the customer experience and increase the likelihood of a sale. Visual search can also be used to improve the search functionality of an Ecommerce website. By analyzing the images of products, businesses can tag them with relevant keywords, making them easier to find in search results.

Here is a few examples of Visual Search softwares:
1. Attraqt

2. Bloomreach

3. Visidea

Chatbots

Chatbots use natural language processing (NLP) to communicate with customers and answer their questions. They can handle simple queries, such as tracking orders or processing returns, as well as provide personalized product recommendations.

Chatbots work by analyzing the customer’s query and matching it to a database of pre-defined responses. This can include information about products, shipping, returns, and more. By offering 24/7 support, Ecommerce businesses can improve customer satisfaction and reduce the workload on their customer support teams.

Chatbots can also be used to provide personalized recommendations. By analyzing the customer’s purchase history and behavior, chatbots can suggest products that are likely to be of interest to the customer.

The best Chatbots on the market:

1. Drift Chat

2. Zendesk

3. Salesforce Einstein

Predictive Analytics

Predictive analytics uses AI algorithms to analyze customer data and predict future behavior, such as which products a customer is most likely to purchase. This can help Ecommerce businesses create targeted marketing campaigns and personalized product recommendations, as well as optimize inventory management and supply chain operations.

Predictive analytics works by analyzing patterns in customer behavior and using those patterns to make predictions about future behavior. This can include predicting which products a customer is likely to purchase next, which customers are most likely to churn, and which products are likely to sell out. By using predictive analytics, Ecommerce businesses can create targeted marketing campaigns that are more likely to resonate with customers. They can also personalize product recommendations based on the customer’s purchase history and behavior.

Predictive analytics tools for Ecommerce:

1. Pecan

2. SAP

3. Qlik